Advertising Opportunities

Advertising in Summer Program Books

The Aspen Music Festival and School offers advertising opportunities in our cherished seasonal program books. Books are made available to thousands of concert patrons over the course of the eight-week summer season. Take advantage of this chance to gain priceless exposure for your business.


Readership 100,000 program viewers
Print Run 20,000 copies printed
Frequency 8 weeks of exposure (June 26– August 18, 2024)
Pass-Along Rate Each book seen by up to 10 unique viewers

A Valued Resource

The Aspen Music Festival and School’s program books play an integral part in the concert experience. In addition to informing through editorial content, the book acknowledges our generous supporters and features advertisements by distinguished businesses and institutions from across the country. Thoughtfully assembled and handsomely bound, the program book reflects and complements the artistic excellence that is the hallmark of the AMFS.

The program book is provided at all major AMFS ticketed events and is frequently referenced by patrons each time they attend a performance—often multiple times a week throughout the eight weeks of the festival—and then saved, cherished and shared for years afterwards as a valued memento.

The Right Readers for Your Business or Organization

Program book advertisers gain exposure to an affluent, educated and sophisticated audience of concertgoers from major metropolitan centers as well as the Aspen area, in addition to hundreds of music students and professional musicians from the world’s leading conservatories, concert halls, and stages.

Historical Audience Demographics and Spending Patterns

Affluence 35% household income exceeding $2,000,000
61% household income exceeding $100,000
Lodging 51% spend more than $1,000 on lodging in Aspen
Shopping 53% shop before or after an event
Dining 77% visit bars or restaurants before or after an event

2024 Ad Dimensions and Rates

Ad Deadlines 

The deadline for print materials is in the April prior to the start of the Festival season. For more details, please contact our Advertising Sales Manager, contact information below.

Contact Information

To learn more or reserve advertising space, please contact Advertising Sales Manager Sara Shaw at or at (603) 491-1630.